https://holddesk.casinobonus.plus/The number the operator keeps - how a gambling operator’s own published figures are built: what a stake and a win mean in the industry’s reporting, the hold as gross gaming revenue over turnover and why it is not the edge on a single game, the active-customer count and the revenue per customer, the cost of acquiring one and the bonus line that pays for part of it, the duty and cost lines that sit between the hold and profit, and how long the average customer has to stay for the acquisition to pay for itself.https://holddesk.casinobonus.plus/How a gambling operator’s own published figures are built: turnover and gross gaming revenue, the hold and why it is not the game’s edge, the customer count and the revenue per customer, the acquisition cost, the bonus line, and the months of retention a customer has to repay.https://holddesk.casinobonus.plus/the-two-numbersTurnover is the amount staked and gross win is the amount kept. How the two are counted, why a deposit is neither, how the same balance produces several times its value in turnover, and where net revenue adds a third definition.https://holddesk.casinobonus.plus/the-holdThe hold is gross gaming revenue divided by turnover. How it is calculated, why a single game can produce very different holds on different samples, how product mix moves it, and why it is not the house edge.https://holddesk.casinobonus.plus/the-edgeWhy a measured hold differs from the house edge on a game: the role of variance on small samples, the difference between expected and realised retention, and why a short period can show a negative hold.https://holddesk.casinobonus.plus/the-customerHow gambling operators count active customers, what revenue per customer (ARPU) is, why a login, a stake and a deposit give three different denominators, and what the ratio does and does not tell a reader.https://holddesk.casinobonus.plus/the-cost-of-a-customerHow a gambling operator’s acquisition cost per customer is worked out, why a bonus, a free bet and a paid placement are all acquisition spend, and why acquisition cost is only meaningful against a month of contribution.https://holddesk.casinobonus.plus/the-bonus-lineHow the cost of a welcome bonus is worked out: granted against realised, breakage on bonus funds that are never withdrawn, the expected cost of free spins, and why the advertised value is not the cost.https://holddesk.casinobonus.plus/the-poundsOne hundred pounds of stakes followed through every line an operator reports: winnings returned, the gross win, the bonus line, marketing, duties, platform and running costs, and the operating profit that is left.https://holddesk.casinobonus.plus/the-paybackHow an acquisition cost is repaid out of a monthly contribution: average customer life from a retention rate, the contribution per month, the break-even month, and why a small change in retention moves the answer so far.https://holddesk.casinobonus.plus/the-mixWhy a single reported hold is a weighted average of several products, how games, sports, bingo and poker contribute different amounts of turnover and gross win, and why the mix can move a hold without any game changing.https://holddesk.casinobonus.plus/where-the-numbers-come-fromWhere published gambling figures come from: listed operators’ annual and interim reports, regulator returns and market studies, and the five caveats - definition, period, entity, currency and base - that decide whether two figures can be compared.https://holddesk.casinobonus.plus/read-the-figuresA checklist for a published gambling revenue, hold or customer figure: which definition, which period, which entity, which currency, which base, which costs are deducted, whether bonuses are staked, and what the denominator counted.https://holddesk.casinobonus.plus/mythsSix common claims about gambling revenue, holds, bonuses and profits, each tested against the arithmetic: the edge against the hold, the advertised bonus against its cost, deposits against revenue, and the profit margin that is not the hold.https://holddesk.casinobonus.plus/faqDirect answers about gambling revenue, the hold, gross win, ARPU, acquisition cost, bonus breakage, product mix and published figures - each answered in a few sentences with the arithmetic behind it.https://holddesk.casinobonus.plus/aboutAbout Hold Desk: a single-topic reference site on how a gambling operator’s published figures are built, part of a series of independent desks, funded by one disclosed affiliate link and rating no operator.https://holddesk.casinobonus.plus/legalLegal and risk information for Hold Desk: adult-only content, the affiliate relationship, the extent of the information provided, and how to find gambling support.